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"International Marketing of
Medical Equipment & Devices"

By Jayvant V. Vaidya

International marketing of medical equipment and devices is essentially based on a Ten Point Programme of Ten C’s.

These are:
1. Consciousness about quality
2. Cost effective design & manufacture
3. CE mark
4. Critical evaluation of market potential

5. Creative marketing collaterals
6. Create brand equity
7. Continual presence at relevant exhibitions
8. Continual evaluation of distributors
9. Commitment to promised deliveries
10. Customer support.
Mr Vaidya has 25 years’ experience in the medical equipment and devices field. He was responsible for setting up L & T’s Medical Equipment & Systems business from scratch and bringing it up to a successful level when he retired five years back.

He was also the Chairman of Indian Electrical & Electronics Manufacturers’ Association’s Medical Electronics Division, besides being a past Vice Chairman of Confederation of Indian Industries’ Medical Equipment Division.


Jayvant V. Vaidya
Executive Director
Meditron Healthcare Systems Pvt. Ltd.

He has received a Lifetime Achievement Award from the Indian Radiologists’ and Imaging Association. He has been felicitated by The Society for Cancer Research & Communication.

He is a graduate in Electric Engineering and a post graduate in Power Systems. He has total experience of 45 years, out of which the first 20 years were in the electrical power industry, with Tatas as well as L & T.

He was the architect of L&T’s international marketing plans for medical equipment, which were scaled up by McKinsey.

He has led L&T’s stall teams in international exhibitions at Hanover, Dusseldorf and Kuala Lumpur.

He has been a leading consultant to medical equipment companies and has visited international medical exhibitions at Chicago, Washington, Cairo, Dubai, Singapore, Kuala Lumpur and Bangkok.