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HMD; Dispovan
Brand is the undisputed market leader in India & commands over
65% market share. During this period only, the company’s
turnover has grown from a mere Rs. 2 crores to over Rs. 200
crores in the year 2004, an highly impressive growth rate of
over 100 times in 20 years.
But, the road
to success is not so smooth and challenged by competitors. It
took years of hard work, innovation & thoughtful ideas in taking
the company so high. Innovation & Marketing are the core
competence of Rajiv Nath. Operating in an industry, where there
was no ‘Brand Consciousness’ at the end-consumer level, Rajiv
Nath is the one who dared to challenge the rules of the market &
wrote his own script with respect to syringe design, packaging
and presentation.
He created a
niche for his disposable syringe “DISPOVAN” & today is the most
popular or to be precise, the only popular brand in Syringe
market in India. So strong is the brand name that even non
medical consumers now ask for ‘DISPOVAN’ rather than a
‘Syringe’.
No education
background in the medical industry, has never been a hindrance
for Rajiv Nath to accumulate Knowledge & innovate. The feeling
of responsibility towards the medical industry & to deliver
affordable low cost medical devices to the society in general
has always inspired Rajiv Nath to go deeper into this industry.
That is why he always gave major importance on Engineering &
Development in his company. The efforts yielded results when
recently he introduced India’s first “AUTO-DISABLE” Syringes by
the name “KOJAK SELINGE” in the international market. Kojak
Selinge, which can not be re-used, is the only answer to the
problem of injection related infections & diseases like HIV,
Hepatitis B & Hepatitis C.
For Rajiv Nath,
innovation is a habit. He has other major ambitious expansion
plans for HMD to make it one of the Top 5 company worldwide for
each of its’ product families. A target of Rs. 250 crores’s
turnover for the current financial year & investment plans of
another Rs. 30 crores in expansion programmes in next 6 months
alone do give a preview of what he has in store for HMD.
Position held :
- Jt.Managing Director of
Hindustan Syringes & Medical Devices Ltd.
- President of All India
Syringes & Needles Mfg. Association.
- A member of International
Association of Safe Injection Technology (IASIT) and served on
the Board.
- An active member of
“International Safe Healthcare and HIV/AIDS Working Group”.
- An active member of “India
Coalition on Injection Safety”
- An active member of expert
committee and task force for Medical Devices Regulation in
India.
- He has widely travelled all
over World to over 45 countries and has attended various
meetings of WHO/ ICASA/SIGN e.g. South Africa & Vietnam.
- Forum Coordinator –
Association of Indian Medical Device (AISNMA)
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